It’s no secret that nonprofit marketing trends have shifted rapidly. Technology has advanced; online fundraising has grown; and the way donors prefer to interact with nonprofits has evolved. To adapt, it’s become increasingly important for organizations to engage supporters via email by delivering messages that create an emotional bond and ongoing connection to your cause:
- Amp views of donor appeal videos by 35% – 45% with real embedded video in email.
- Provide up to the minute information about your organization’s cause with LiveFeeds, right at the moment of open.
- Mobilize supporters in real-time toward the closest donation center or on-the ground event with live geo-detection and LiveMaps.
- Render up-to-the-minute campaign achievement goals within email messages with LiveScrapes, even if the message is opened days after sending.
See examples from the Non-profit industry!